About the Author
Meet Dean Jackson
Creator of Breakthrough DNA and the 8 Profit Activators framework
Dean Jackson is a marketing strategist, serial entrepreneur, and the creator of BreakthroughDNA, a framework built around 8 Profit Activators that help business owners find, nurture, and convert their ideal clients.
Over 30+ years, Dean has built and co-founded multiple businesses spanning real estate marketing, entrepreneurial coaching, book publishing, and digital marketing. Running these businesses from DeanJackson.com, he's also the co-founder of 90-Minute Books, the host of More Cheese Less Whiskers, co-host of I Love Marketing with Joe Polish, and creator of the famous 9-word email.
His work centers on one core idea: helping business owners see their business through the lens of the 8 Profit Activators, so they can identify exactly where their biggest breakthroughs are waiting.
In Their Own Words
Why I wrote this book
I created this scorecard because after working with thousands of business owners, I kept seeing the same patterns. Someone would come to me frustrated that their marketing wasn't working, or that referrals had dried up, or that leads weren't converting. And almost every time, the problem wasn't what they thought it was.
The 8 Profit Activators give you a way to see your whole business at once, not just the part that's bothering you today. When you can see all 8 clearly, the real bottleneck becomes obvious. And it's almost never where you'd guess.
This scorecard takes 2 minutes and shows you exactly which Profit Activators are growing your business and which ones are quietly holding it back.
Next Steps